Whether You Are on Facebook, Twitter or some other format these hints will help.
1) Focus your fan building efforts on quality fans rather than quantity fans.
Identify your ideal fans-–those are the folks who will truly engage with you because they love your postings and comments. Accept that a portion of your existing fans may no longer be interested in what you have to say, and don’t get frustrated if your unsubscribe rates seem unusually high. It may just mean that you need a different set of fans, not a new content strategy.
2) Stay on-topic with your content.
Even the most loyal fan will leave after reading a bunch of boring or repetitive postings will unfollow you. Be humble enough to admit you don’t always know what your fans want to read–so ask them what they want to see.
3) Pose a question You will get more quality fans- it’s worth doing this occasionally. You will get more comments if you post relevant stuff or stuff you know what you audience wants to see. A friend of mine often posts family updates because she knows that her friends are curious.
When you get a new follower act on it; check their profile and send a “hello” message; you will stand out in the crowd and create new conversations. Ask them why they chose to follow you-there is a lesson to be learned.
In addition, track your post comments closely to see which posts are getting the most comments and are most likely to go viral. Those are the topics that people want to see. If one friend always follows you ask them why- this could be the basis of a new friendship. It will also tell you what is worth posting. Don’t forget to follow them back; it would be rude to not to.
4) Match your fans’ expectations for posting frequency.
How to time your Facebook posts to reach the most fans is a popular topic, It’s easy to wear out your fans, even with good content. Don’t bombard your fans with too many posts all at once, make sure your posts are interesting or important and spread them out throughout the day.
Finally, don’t be afraid to try new content, new format, and new approaches. You might be surprised what types of posts your fans might react to in the most positive way. The key with experimentation is not just trying new things, but measuring the results and adjusting in real time. If you always post things that are entertaining, interesting, and positive you will create an interesting and eclectic fan base worth your time and energy.